In the UAE’s competitive startup ecosystem, leveraging the right marketing channels is crucial for growth. This guide highlights 7 key marketing channels tailored for startups in the UAE, focusing on strategies to connect with the region’s diverse, bilingual audience:
| Marketing Channel | Reach Potential | Cost Level | Market Relevance | Scalability |
|---|---|---|---|---|
| Social Media Marketing | High | Low | High | High |
| Influencer Marketing | Medium | Medium | High | Medium |
| Email Marketing | Medium | Low | Medium | High |
| Community Platforms | Low | Low | High | Low |
| Content Marketing | Medium | Medium | High | Medium |
| Paid Advertising | High | High | High | High |
| Partnerships & Events | Low | High | High | Low |
Startups should prioritize channels based on their budget and growth stage. Social media, email, and content marketing are ideal for early stages, while paid ads and partnerships work well for scaling businesses. The UAE’s unique market dynamics require tailored, bilingual strategies to succeed.
Social media is a cornerstone of any effective marketing strategy for startups in the UAE. With an impressive 99% social media penetration rate in the country [6], platforms like Instagram, TikTok, and YouTube have become indispensable for connecting with local audiences, particularly Emiratis.
The UAE's social media ecosystem offers businesses unparalleled opportunities to connect with their target audience. For instance, 78% of users under 34 in the UAE are active on TikTok [6], while YouTube reaches 92% of internet users in the country every month [6]. Short-form videos, such as Instagram Reels and TikTok clips, tend to outperform static posts in terms of engagement. This is because visual storytelling resonates deeply with consumers, especially in a market that values high-quality, well-branded content. This extensive reach allows startups to run campaigns that are not only effective but also budget-friendly.
For startups working with limited resources, social media marketing offers exceptional value. Platforms like Meta (which includes Facebook and Instagram) and TikTok provide advanced targeting options, making it possible to focus campaigns on specific regions or even neighbourhoods [7]. WhatsApp also stands out as a cost-efficient platform for direct customer interactions, offering a personal touch to communication and support. Startups can first build momentum through organic posts and community engagement before transitioning to paid campaigns. This dual approach helps maximise impact while keeping costs manageable.
The UAE’s diverse population requires a tailored strategy to connect with its multicultural audience. Creating bilingual content in Arabic and English is essential for fostering trust and ensuring broad appeal among both Emiratis and expatriates. Successful campaigns often integrate local hashtags and cultural elements to engage specific communities effectively. However, businesses must also navigate UAE-specific regulations. For example, only licensed influencers approved by the National Media Council (NMC) are legally permitted to promote brands in the region [7].
Social media marketing grows alongside your business, offering tools and strategies to scale effortlessly. Automation, AI-powered content creation, and detailed analytics allow startups to expand their reach through retargeting, lookalike audiences, and A/B testing in both Arabic and English [3]. As your budget increases, you can collaborate with influencers, use shoppable posts, and explore live-streaming options. Retargeting users who have already interacted with your content often leads to better conversion rates, ensuring that your social media efforts remain effective as your business evolves.
Influencer marketing has emerged as an effective strategy for UAE startups looking to boost visibility and build trust. Over 70% of UAE consumers admit that social media personalities influence their purchasing decisions, making this approach a key player in modern marketing[6].
In the UAE, influencer marketing can deliver returns up to 11 times higher than traditional digital ads[6]. Platforms like Instagram and TikTok are particularly impactful, especially when influencers create bilingual content in Arabic and English. This approach resonates with both Emiratis and expatriates, fostering a sense of authenticity and connection[2][6]. UAE audiences prefer content that feels genuine, such as behind-the-scenes glimpses and stories about founders[5].
One of the biggest advantages of influencer marketing is its flexibility, making it accessible even for startups with limited budgets. Micro-influencer campaigns, for example, can start at just AED 1,000–5,000 per post. These influencers, with follower counts ranging from 1,000 to 50,000, often achieve higher engagement rates and build stronger connections with their audiences compared to larger influencers[5].
| Influencer Type | Typical Follower Count | Engagement Rate | Cost per Post (AED) | Best Use Case |
|---|---|---|---|---|
| Micro-influencer | 1,000–50,000 | High | 1,000–5,000 | Niche targeting, authenticity |
| Macro-influencer | 50,000–500,000 | Moderate | 5,000–20,000 | Brand awareness, reach |
| Celebrity influencer | 500,000+ | Lower | 20,000+ | Mass campaigns, launches |
Although video content and multi-platform packages can increase costs, they often deliver better returns on investment. For startups with more flexible budgets, these options are worth exploring for greater impact[6].
Influencer marketing works particularly well in the UAE because it aligns with the region’s cultural and linguistic preferences. Collaborating with local influencers who understand the market ensures content feels relevant and relatable. Following NMC regulations also boosts credibility, helping startups build trust with their audience[7].
As businesses grow, influencer marketing remains a scalable option. Startups can expand their reach by partnering with multiple micro-influencers and using AI tools to optimise campaigns without significantly increasing costs[5]. Short-form video content, especially on platforms like Reels and TikTok, is becoming increasingly important for capturing attention and driving engagement[5]. Regularly tracking metrics and employing AI-driven strategies ensure campaigns stay effective and evolve alongside the business[3].
Platforms like Founder Connects also add value by linking startup founders with collaborators who have a deep understanding of the UAE market and its regulatory landscape. This kind of networking can be instrumental in refining marketing strategies and achieving sustainable growth[8].
Email marketing is a powerful tool for startups in the UAE, offering a direct way to nurture leads and drive conversions. It complements social media efforts by engaging audiences on a more personal level, making it especially effective in the UAE's dynamic market.
For UAE startups, email marketing delivers solid results, particularly when targeting professional and business audiences who appreciate direct communication. Well-crafted campaigns often achieve open rates above 20%, with click-through rates that can surpass those of social media ads - especially for B2B and tech-focused businesses[3][5].
Given the UAE's high smartphone usage, optimising emails for mobile is a must. Over 60% of emails are opened on mobile devices, highlighting the importance of mobile-friendly design[3].
Email also shines in building lasting customer relationships. Unlike the fleeting nature of social media interactions, emails allow startups to share detailed updates, deliver informative content, and guide potential customers through complex decisions.
Email marketing is one of the most budget-conscious options for startups. Costs primarily involve email platform subscriptions and content creation, with plans starting at around AED 100–200 per month. This affordable structure allows startups to grow their audience over time while keeping customer acquisition costs manageable.
Beyond affordability, personalisation is key to email marketing success in the UAE. Bilingual campaigns in Arabic and English cater to the linguistic diversity of the region, where over 80% of residents are expatriates[2][3].
Cultural nuances also play a critical role. High-quality, visually appealing content that respects local customs is crucial. Formal language is expected in B2B emails, and avoiding culturally sensitive topics ensures broader appeal across diverse groups.
Segmenting email lists by factors like language, location, and user behaviour can significantly improve engagement. For instance, a Dubai-based fintech startup segmented its email campaigns by emirate, resulting in a 30% boost in trial sign-ups within just three months[3][5].
Email marketing grows effortlessly alongside startups. Tools like Mailchimp, HubSpot, and ActiveCampaign offer automation features that ensure personalised communication without adding to the workload. Behaviour-triggered campaigns - such as welcome emails, abandoned cart reminders, and post-purchase updates - help maintain consistent engagement.
These platforms also integrate with CRM systems, event calendars, and community networks. For example, some AI startups in the UAE have partnered with local community platforms to distribute newsletters, generating steady engagement and attracting investor interest[3][5].
A/B testing further refines strategies, improving return on investment over time[3]. Collaboration with local experts and platforms also enhances email campaigns by aligning them with the UAE's regulatory and cultural context. This scalability and adaptability make email marketing a cornerstone of any multi-channel strategy for startups in the UAE.
Community platforms have become a key marketing channel for UAE startups, focusing on creating meaningful connections rather than just chasing broad visibility. Unlike traditional marketing, which casts a wide net, these platforms connect founders with highly targeted groups - potential investors, mentors, strategic partners, and customers - who are deeply involved in the startup ecosystem.
The value of community platforms lies in their ability to foster genuine, long-term relationships. While social media might deliver impressions or clicks, community platforms go a step further by building connections that fuel business growth. In the UAE’s close-knit business environment, these relationships are invaluable for finding investors, co-founders, and strategic partners.
Take Founder Connects as an example. It brings together 261 UAE founders, leading to 98 strategic collaborations so far [1]. The platform uses a structured approach, including virtual masterminds, weekly founder introductions, and exclusive events, all designed to encourage meaningful connections among entrepreneurs with shared goals.
Members also gain access to curated investor lists tailored to UAE startups, ensuring they connect with funding sources that understand the local market. Strategic partners like Hermann Woithe offer targeted support in areas such as pitch deck preparation and investor outreach, helping startups get investment-ready. These tailored interactions not only grow networks but also reduce costs significantly.
For startups, community platforms stand out as one of the most budget-friendly ways to build connections. Unlike paid advertising, which requires constant financial input, community networking involves minimal upfront costs but delivers high-value returns through strategic relationships.
The savings can be substantial. Members of Founder Connects have collectively saved AED 3.89 million by avoiding costly mistakes, thanks to peer advice and expert guidance [1]. Access to specialised knowledge in areas like funding, branding, and public speaking eliminates the need to hire expensive consultants or full-time staff during early stages of growth.
Additionally, virtual networking sessions and meetups cut down on expenses like venue rentals and travel costs. The targeted nature of these introductions also saves time and resources that might otherwise go toward less effective, broad outreach efforts.
Community platforms are particularly effective for startups aiming to reach UAE-specific audiences because they are designed for the local business landscape. These platforms understand the nuances of operating in the UAE, such as its multicultural population, bilingual communication needs, and specific regulatory requirements. Members benefit from local expertise, including insights into compliance with rules like working with National Media Council-approved influencers.
Startups also gain access to experts who understand local consumer behaviour and opportunities unique to cities like Dubai, Abu Dhabi, and Sharjah. Community discussions often reveal valuable tips on marketing strategies specific to the region, from leveraging WhatsApp for outreach to creating culturally resonant content - knowledge that could take years to acquire independently. This tailored approach grows alongside the startup, adapting to its evolving needs.
As startups grow, community platforms provide scalable support systems that evolve with their needs. Early-stage businesses can tap into these networks for mentorship, foundational networking, and initial funding, while more established companies can explore corporate partnerships and industry-specific opportunities.
The relationships built on these platforms often deepen over time, transforming into long-term partnerships, advisory roles, or investment opportunities. For instance, members of Founder Connects have collectively raised AED 189 million in funding through connections made within the community [1].
Monthly founder squads ensure ongoing peer support and accountability, offering real-time solutions to challenges at every stage of growth. These sessions minimise trial-and-error, enabling startups to achieve scalable results more efficiently.
"Great things in business are never done by one person. They're done by a team of people who share a vision and push each other to achieve it." - Steve Jobs, Co-Founder of Apple Inc.
The virtual nature of these platforms makes them highly adaptable, allowing for seamless expansion as membership grows. This flexibility ensures that startups can continue to benefit from high-quality connections without being limited by physical constraints, making community platforms an essential tool for UAE startups aiming for long-term success.
For startups in the UAE, content marketing and thought leadership play a key role in building trust and establishing credibility with both local residents and the expat community. Unlike traditional advertising, this approach focuses on delivering educational, value-driven content that positions founders as industry leaders. When paired with social and influencer marketing, it helps solidify a startup's presence in the UAE's competitive landscape.
With a highly digital and mobile-first population, the UAE offers incredible opportunities for content marketing to thrive. Platforms like Instagram Reels, TikTok, and YouTube Shorts are especially popular, making them great tools for sharing authentic brand stories.
One unique aspect of the UAE market is its bilingual nature. Producing content in both Arabic and English significantly broadens reach and improves SEO performance, as multilingual content engages both Emiratis and the expat community more effectively[2][3]. This dual-language strategy not only increases visibility but also ensures a deeper connection with a diverse audience compared to single-language campaigns.
The UAE's preference for visually appealing content also works in favour of startups that invest in high-quality visuals. Additionally, the growing use of smart devices has made voice search optimisation an important consideration. Content tailored for conversational language in both Arabic and English ensures relevance in this tech-savvy market[5]. Together, these strategies provide a cost-effective way to engage audiences while respecting local preferences.
For startups operating on tight budgets, content marketing is a cost-efficient alternative to paid advertising. By focusing on owned media, businesses can avoid the recurring costs of ad placements while still creating a lasting impact.
Advancements in AI tools have made it even easier for startups to produce professional-grade content. For instance, ChatGPT can assist small teams in crafting effective content strategies, while Canva AI simplifies the creation of visually appealing social media posts that meet the UAE's high standards[3]. These tools enable startups to deliver premium content without the need for expensive agencies or large in-house teams.
Content marketing also lays the groundwork for trust and credibility, which are critical in Dubai's competitive environment. A well-crafted blog post or video can continue to attract leads and build authority for months or even years, offering long-term value before transitioning to more costly advertising methods[7].
Content marketing stands out for its ability to connect with UAE-specific audiences through tailored messaging that reflects local customs and values. Rather than relying on automated translations, successful campaigns incorporate cultural insights to resonate with Emirati buyers[2][3].
Given the UAE's luxury-oriented and tech-savvy consumer base, content should prioritise visual storytelling and premium branding[5]. Including references to local trends, holidays, and values is essential for creating an authentic connection, while avoiding culturally sensitive topics is equally important. Additionally, using geo-targeted keywords like "Dubai", "Abu Dhabi", and "Sharjah" improves local search visibility[3].
Case studies and testimonials from UAE customers add a layer of relatability and trust. Sharing behind-the-scenes stories, user-generated content, and startup milestones humanises brands in a market that values authenticity over overly polished advertising[5]. These efforts not only engage local audiences but also lay the groundwork for future expansion.
As startups in the UAE grow, content marketing provides a scalable framework to support their evolution. Early investments in blog posts, videos, and social media audiences become invaluable assets as the business expands.
AI tools and automation further enhance scalability by simplifying content creation and distribution[3]. As businesses mature, they can diversify their content offerings with podcasts, webinars, or whitepapers, while repurposing existing materials across platforms to maximise reach. Platforms like Founder Connects offer access to experts in branding, storytelling, and thought leadership, which are crucial for building industry authority[1].
Paid advertising offers UAE startups a fast track to market visibility, making it an ideal complement to organic strategies. While organic efforts require time to build momentum, paid campaigns can generate leads and sales in just a few hours, supporting multi-channel approaches with immediate results.
The UAE's digital landscape is a prime environment for paid advertising. With 98% of the population active on social media [4] and Google commanding over 95% of the search market [6], startups can effectively engage audiences where they spend most of their time online. Search activity in the UAE reflects 37% higher purchase intent compared to global averages [6]. Platforms like TikTok, with a 78% adoption rate among users under 34 [6], and YouTube, reaching 92% of internet users monthly, offer significant engagement opportunities, particularly for both Arabic and English content. However, mobile optimisation is crucial, as UAE mobile users tend to abandon sites 23% faster than global benchmarks [6].
Paid advertising platforms allow startups to start small and scale up as they see results. With tools like precision targeting, retargeting, and A/B testing, businesses can identify the most effective ad formats and reduce unnecessary spending. While the UAE market often has higher cost-per-click rates, employing smart strategies - such as focusing on long-tail keywords and narrowing geographic targets - can help manage costs effectively [6]. This approach ensures startups can allocate their budgets efficiently while targeting the right audience.
Advanced targeting tools make it easier for startups to connect with the UAE's diverse population. Advertisers can fine-tune their campaigns to target specific neighbourhoods - like Dubai Marina - or filter by language preferences and audience demographics, distinguishing between Emirati nationals and expatriates. Geographic targeting can also focus on specific emirates such as Dubai, Abu Dhabi, or Sharjah, including key business hubs and free zones. To resonate with UAE consumers, ads should feature high-quality visuals and a polished, luxury aesthetic. Additionally, businesses need to comply with platform-specific advertising guidelines to ensure their campaigns run smoothly.
Paid advertising grows alongside your business. Startups can begin with small, targeted campaigns and gradually expand their budgets as they refine their messaging and identify their most profitable customer segments. Automation tools like smart bidding and automated placements make managing larger campaigns more efficient. The UAE’s social commerce market is expected to surpass USD 3.7 billion by 2025 [4], driven by features like shoppable posts and dynamic ad formats. As businesses grow, diversifying across platforms - Google Search, video ads on social media, and LinkedIn for B2B outreach - can amplify their reach and impact.
Paid campaigns also provide valuable insights that go beyond marketing. Data from these campaigns can influence product development, pricing strategies, and expansion plans. Platforms like Founder Connects offer networking opportunities and expert guidance to help startups interpret campaign results and build scalable strategies. Advanced retargeting techniques further enhance efficiency by creating custom audiences based on user actions, ensuring that every advertising dirham delivers strong returns as budgets grow.
Building strong partnerships and hosting well-thought-out events offer UAE startups a unique way to connect with their audience and grow their businesses. Unlike digital channels that depend on algorithms and ad budgets, these approaches focus on creating real relationships that often lead to lasting success. In the UAE market, this method provides hands-on engagement that can drive measurable results.
As a global business hub, the UAE offers startups fertile ground for partnership-driven marketing. Events like the Dubai Expo have shown how startups can gain international attention by presenting their ideas to investors and customers from around the world. The UAE's diverse population and business-friendly climate open doors for cross-cultural collaborations, enabling startups to reach wider audiences across various communities.
These partnerships and events also bring cost advantages and funding opportunities. Community-driven collaborations, in particular, have proven to reduce expenses while unlocking new funding sources. By connecting with other UAE-based founders, startups can create partnerships that deliver more value than traditional marketing methods.
Dubai's tech hubs, for example, host events that attract a mix of tech-savvy attendees, making them perfect for startups seeking early adopters and industry insiders. Unlike digital platforms, these in-person events allow for direct conversations and immediate feedback, which can be invaluable for refining products or services.
For startups in the UAE, partnerships are one of the most budget-friendly ways to grow. Instead of pouring money into advertising, startups can tap into existing networks and share resources through collaborations. This approach often leads to smarter problem-solving and better outcomes.
Virtual events have also gained traction, offering a cost-effective way to connect with audiences. Online masterminds and networking sessions allow UAE founders to link up with global investors and partners without the hefty price tag of physical events.
When it comes to in-person gatherings, focusing on smaller, niche events can be a smarter investment than attending large-scale conferences. These intimate settings often lead to more meaningful connections and higher-quality leads, ensuring that every dirham spent counts.
The UAE's multicultural environment calls for marketing efforts that cater to varying cultural and linguistic needs. Partnerships and events excel in this area by enabling personalised interactions and tailored messaging. For instance, teaming up with local influencers or incorporating Arabic elements into events can help startups connect with both local Emirati and expatriate audiences.
Collaborating with industry experts can further enhance targeting efforts. By partnering with professionals in fields like funding, branding, and PR, startups gain credibility and access to established networks. These experts often bring their own audiences, extending a startup’s reach into new markets.
However, startups must ensure compliance with local regulations when forming partnerships or hosting events. Adhering to guidelines from the National Media Council and respecting local customs not only builds trust but also strengthens their standing with UAE audiences. This careful attention to detail helps startups create partnerships that are both effective and scalable.
Partnerships and events also lay the groundwork for sustainable, long-term growth. These connections often evolve over time, leading to introductions to investors, strategic collaborators, and new customers. Platforms like Founder Connects are particularly valuable, as they help startups form relationships that can grow alongside their businesses.
For scaling startups, being part of a community of ambitious founders and experienced mentors can unlock opportunities that might otherwise remain out of reach. Measuring the impact of partnerships and events is key - tracking metrics like lead generation, social media engagement, and attendee feedback can provide insights into what’s working and where to improve.
As businesses grow, they can diversify their partnerships, working with government bodies, established corporations, and international organisations to expand their influence within the UAE and beyond. Over time, relationship-based marketing often delivers far greater returns than paid advertising, making it an essential strategy for startups looking to thrive in the UAE's dynamic business landscape. By surrounding themselves with the right people and opportunities, startups can create an environment where growth becomes a natural outcome.
Selecting the right marketing channels can make or break a startup’s growth journey. Each channel comes with its own strengths, and understanding these can help startups allocate their time and budget wisely. The table below summarises the strategic advantages of seven key marketing channels, focusing on four critical factors: reach potential, cost level, market relevance, and scalability.
| Marketing Channel | Reach Potential | Cost Level | Market Relevance | Scalability |
|---|---|---|---|---|
| Social Media Marketing | High | Low | High | High |
| Influencer Marketing* | Medium | High | Medium | Medium |
| Email Marketing | Medium | Low | Medium | Medium |
| Community Platforms | Low | Low | High | Low |
| Content Marketing | Medium | Medium | High | Medium |
| Paid Advertising | High | High | High | High |
| Partnerships & Events | Low | High | High | Low |
*Subject to National Media Council licensing
Social media marketing is a standout option for its broad reach, especially on platforms like Instagram and TikTok, which are widely used in the UAE. While organic social media efforts keep costs manageable, maintaining a strong presence requires consistent effort and engagement.
Content marketing offers lasting benefits, particularly when startups produce bilingual content in Arabic and English. This approach not only widens the audience but also builds trust among both local and expatriate communities. Additionally, Google tends to favour multilingual websites in its search rankings, making this strategy especially effective in the UAE market [2][3].
Paid advertising provides instant visibility and precise geo-targeting options, making it ideal for startups with larger budgets looking for quick results. However, the higher costs associated with this channel mean it’s best suited for businesses that can afford a more aggressive approach.
The right mix of channels often depends on how much a startup can invest monthly:
This comparison provides UAE startups with a clear roadmap to align their marketing efforts with both budget constraints and market opportunities, paving the way for sustainable growth.
Launching and growing a startup in the UAE requires a well-thought-out marketing strategy that taps into multiple channels and embraces the region's unique characteristics. The seven marketing channels discussed in this guide offer startups a practical roadmap to thrive in a competitive environment and build a foundation for long-term success.
The UAE's market is distinct, with its rich mix of languages, cultures, and demographics. This diversity makes a multi-channel approach essential for startups aiming to maximise their reach. Choosing the right platforms and tailoring content to local preferences can significantly enhance visibility, helping businesses connect with their audience more effectively. This approach doesn’t just boost brand awareness - it also opens doors to crucial funding opportunities and sustainable growth.
In fact, the impact of community-driven strategies in the UAE startup scene is evident. Members of Founder Connects have successfully secured funding and formed strategic partnerships, collectively saving millions through collaborative efforts and shared resources [1]. These examples highlight the tangible benefits of engaging with the local entrepreneurial ecosystem.
"No one is immune to peer pressure, and so all you can do is … pick good peers." - Sam Altman, CEO of OpenAI [1]
For startups working with limited budgets, the channel comparison framework offers a clear way to prioritise resources. Early-stage businesses can focus on cost-efficient options like social media and community platforms, while those in growth phases can expand into broader strategies, including paid campaigns and strategic alliances.
Ultimately, success in the UAE market hinges on understanding its cultural nuances, leveraging its position as a tech hub, and actively participating in the vibrant startup ecosystem. By combining these channels thoughtfully, startups can carve out their space in the market and position themselves for sustainable growth.
To connect with a bilingual audience in the UAE, startups need to develop marketing strategies that speak to both Arabic and English speakers. Start by localising your content - this means going beyond simple translations. Instead of relying on direct translations, adapt your messaging to align with the cultural values and preferences of each language group. This approach ensures your content feels genuine and relatable.
Use platforms that appeal to both language communities, especially social media channels widely used in the UAE. Incorporate bilingual elements into your campaigns, such as captions, subtitles, or dual-language posts. It’s also a smart move to bring bilingual team members or consultants on board. Their expertise in both languages can help fine-tune your messaging and ensure it resonates with your audience.
By focusing on inclusivity and cultural understanding, you can create marketing campaigns that truly connect with the UAE’s diverse population.
For startups in the UAE navigating their early stages, finding budget-friendly marketing channels is crucial for achieving results without overspending. Social media platforms such as Instagram, LinkedIn, and TikTok are excellent tools for building brand awareness and connecting with local audiences. These platforms allow you to showcase your brand's personality and engage directly with potential customers. Meanwhile, email marketing offers a cost-efficient way to nurture leads and maintain strong customer relationships over time.
Another powerful option is collaborating with influencers. Partnering with UAE-based creators who align with your target audience can significantly enhance your visibility and credibility in the market.
To take your efforts further, explore communities like Founder Connects. These networks are invaluable for gaining expert insights, building connections, and accessing resources that can help refine your marketing approach and support your business growth.
In the UAE, influencer marketing operates within a framework shaped by both cultural values and legal guidelines. Startups venturing into this space need to ensure their campaigns respect local traditions and sensitivities. For instance, it’s crucial to avoid promoting products or services that clash with Islamic principles, such as alcohol or gambling, as these could be seen as offensive or inappropriate.
On the regulatory side, influencers in the UAE must obtain a license from the National Media Council (NMC) to operate legally. Startups collaborating with influencers should confirm that these licenses are in place to prevent any compliance issues. Transparency is another key requirement - sponsored content must clearly disclose paid partnerships, as mandated by local regulations. By aligning with these cultural and legal expectations, startups can foster trust and credibility among their audience in the UAE.
