Top 15 Women-Founded Startups: Female Leadership in UAE

You might be wondering about the women behind some of the UAE's most talked-about companies. Well, you're in luck! We've put together a list of some seriously impressive women-founded startups in the UAE. These ladies are not just starting businesses; they're changing the game across different industries. From beauty to tech, they're proving that leadership and innovation know no gender. Let's check out some of the amazing women who are making waves.

Key Takeaways

  • Huda Kattan built Huda Beauty from a blog into a global makeup powerhouse.
  • Mona Ataya's Mumzworld is the go-to online spot for baby and mom products in the Middle East.
  • Loulou Khazen Baz created Nabbesh, the first freelance platform in the Arab world.
  • Ioanna Angelidaki co-founded Instashop, making grocery shopping online a breeze.
  • Najla Al Midfa has been a huge supporter of young entrepreneurs through Sheraa, turning Sharjah into a startup hotspot.

1. Huda Kattan, Huda Beauty

You know Huda Kattan, right? She's basically the queen of beauty in the Middle East, and honestly, way beyond. She turned a passion for makeup into a billion-dollar empire, and it all started with a simple idea. It’s pretty inspiring, and you can learn a lot from her journey.

So, what's the big takeaway? It’s about starting small, connecting with people, and just going for it. Huda didn't just wake up famous; she worked for it.

  • She started by sharing makeup tips online. Think tutorials and honest reviews. This built a following before she even had a product.
  • Her first big product was false eyelashes. They were a hit because they were good and people already trusted her recommendations.
  • She used social media like a pro. This wasn't just for selling; it was about building a community and listening to what her followers wanted.
  • Huda Beauty is now a full-blown beauty brand. They’ve got everything from foundations to skincare, and it’s all about inclusivity.

It’s a good reminder that you don't need a massive budget to start. You need a good idea and the guts to put yourself out there.

Huda Kattan's story shows that authenticity and hard work can really pay off. She didn't just create a brand; she created a movement that celebrates beauty in all its forms. It’s a testament to what happens when you combine creativity with a solid business sense.

2. Mona Ataya, Mumzworld

You know, building a business from the ground up is no small feat, and Mona Ataya is a prime example of someone who really gets it. She's the brains behind Mumzworld, and honestly, she's changed the game for parents in the Middle East.

Mona saw a gap in the market for reliable, quality products for moms and kids, and she just went for it. She launched Mumzworld back in 2011, and it quickly became the go-to online spot for everything baby and child-related in the MENA region.

What's really cool about Mumzworld is how it focuses on moms. It's not just about selling stuff; it's about making life a bit easier and more informed for parents. Think about it:

  • Choice and Transparency: Giving parents a wide range of options and clear information so they can make the best decisions for their families.
  • Empowerment: Providing resources and products that help moms feel more confident and in control.
  • Convenience: Making shopping for essentials simple and accessible, especially when you've got little ones running around.

And get this – Mumzworld grew so much that it was bought by Tamer Group in 2021. That's a huge deal, one of the biggest e-commerce sales in the region. It just shows how much of an impact Mona's vision had.

It's inspiring to see how she built a brand that's not only successful but also genuinely helps people. She's proof that you can create something meaningful and make a real difference.

She's also a big supporter of women in business, which is something we love to see. Mona Ataya is definitely a leader you'll want to know about if you're interested in e-commerce, parenting, or just building a business with a purpose.

3. Loulou Khazen Baz, Nabbesh

You know, building a career is one thing, but creating a platform that connects people and opportunities? That's something else entirely. Loulou Khazen Baz did just that with Nabbesh.

She saw a gap in the market for freelance talent in the Middle East and decided to build the solution herself. It wasn't just about finding jobs; it was about empowering individuals to showcase their skills and connect with businesses looking for them.

Here’s a quick look at what Nabbesh aimed to achieve:

  • Connecting Talent: It was designed to link freelancers with companies needing specific skills, from graphic design to writing.
  • Boosting Local Economy: By focusing on the MENA region, Nabbesh helped keep talent and opportunities within the area.
  • Simplifying Hiring: Businesses could find qualified professionals without the usual lengthy recruitment process.
Nabbesh really aimed to make the freelance economy more accessible and efficient for everyone involved in the region. It was about more than just a job board; it was about building a community.

Think about it – having a go-to place for freelance work in the Middle East, where you can find reliable professionals or get hired for your own skills. That's the kind of impact Loulou Khazen Baz made with Nabbesh.

4. Ioanna Angelidaki, Instashop

You know how sometimes you just need groceries, like, yesterday? That's where Ioanna Angelidaki comes in. She's one of the brilliant minds behind Instashop, a service that basically changed how a lot of us in the Middle East get our food and household stuff.

Instashop made online grocery shopping a breeze.

Think about it: no more last-minute dashes to the supermarket, no more lugging heavy bags. Instashop lets you order what you need right from your phone, and poof, it shows up at your door.

  • It's all about convenience: They saw a need for a super-easy way to shop for daily essentials.
  • Tech is the backbone: They used technology to connect shoppers with local stores.
  • It grew fast: Especially during times when staying home was the smart move, Instashop became a lifesaver for many.

Ioanna and her team really focused on making everyday life simpler. They took a common chore and made it efficient and accessible, which is a pretty big deal when you're juggling a busy life.

The real magic of Instashop is how it fits into your routine. It's not just about buying groceries; it's about getting back time you'd otherwise spend in a store. This kind of practical innovation makes a real difference.

5. Najla Al Midfa, Sheraa

You know, when you look at the startup scene in the UAE, especially in Sharjah, Najla Al Midfa's name comes up a lot. She's been a huge part of building up the entrepreneurial spirit there.

Before she moved into her current role as Vice Chairperson at the Sharjah Entrepreneurship Center (Sheraa), she was the CEO. And wow, did she make a mark. Think about this: under her leadership, Sheraa has helped over 200 businesses get off the ground. That's not just a number; it means real jobs and real innovation happening.

Here’s a quick look at what Sheraa has achieved with her guidance:

  • Supported over 200 ventures: Giving startups the boost they need to succeed.
  • Helped raise $270 million: That's a massive amount of investment flowing into new ideas.
  • Created thousands of jobs: Directly impacting people's livelihoods and the economy.

She also kicked off the Sharjah Entrepreneurship Festival. It’s become this big annual event where people from all over the world come together to talk about new ideas and how to make things happen. It’s pretty cool to see how one person’s vision can create such a ripple effect.

Beyond Sheraa, Najla is involved in a bunch of other important places, like the boards of Dana Gas and the Emirates Development Bank. She’s also part of groups like the Aspen Institute’s Middle East Leadership Initiative, which shows she’s really thinking about the future and how to make things better for everyone.

It’s inspiring to see how someone can focus on building up a whole ecosystem, not just one company. She’s clearly passionate about helping others succeed and making sure new ideas get the support they need to grow.

She’s definitely someone who’s making a big difference in how we think about business and innovation in the region.

6. Noura bint Mohammed Al Kaabi, Ministry of Foreign Affairs and International Cooperation

When you look at leaders shaping the UAE's global presence, Noura bint Mohammed Al Kaabi stands out. She's a key figure in advancing diplomatic ties and championing the nation's cultural influence on the world stage.

Before her current role as Minister of State at the Ministry of Foreign Affairs and International Cooperation, Al Kaabi had a significant impact on the media and creative industries. She was the CEO of twofour54 and Abu Dhabi Media, where she played a big part in growing the UAE's media sector. Think about how much that industry has changed and expanded – she was right in the middle of it.

Her work isn't just about business; it's about building bridges. She's been involved in national projects focused on culture, like copyright reforms and strategies to promote creative exports. This shows a commitment to not only developing local talent but also sharing it internationally.

Her diplomatic efforts are focused on fostering better understanding between cultures and strengthening the UAE's soft power. It's about using cultural exchange as a tool for international relations.

Al Kaabi's leadership extends to promoting global partnerships and cultural diplomacy. She's a strong voice in using culture and media to connect with the world. You can see this commitment in how the Ministry of Foreign Affairs and International Cooperation is integrating advanced technology across its services, aiming for a more connected and efficient global outreach Ministry of Foreign Affairs and International Cooperation.

Her career path highlights a blend of business acumen and a deep understanding of cultural impact, making her a notable leader in the UAE's international affairs.

7. Noor Sweid, Global Ventures

Noor Sweid is a powerhouse in the UAE's venture capital scene, and her firm, Global Ventures, is all about backing those game-changing tech companies. She's a big believer in supporting founders from emerging markets.

Before diving into venture capital, Noor had some seriously impressive roles. She was the CIO at The Dubai Future Foundation, which is a pretty big deal. Plus, she founded ZenYoga, which eventually got acquired. But what really stands out is her experience with Depa. She was the first Arab woman to take a company public in the MENA region, listing it on NASDAQ Dubai and the London Stock Exchange for a massive $1.1 billion back in 2008. That's not just scaling; that's building something huge.

With Global Ventures, Noor focuses on startups in areas like healthtech, fintech, edtech, and enterprise tech. It's not just about writing checks, though. She brings a ton of strategic insight and hands-on support to help these companies grow and make it on a global scale.

  • Invests in disruptive tech: Global Ventures targets innovative startups.
  • Supports emerging markets: A key focus is on founders from less-established economies.
  • Provides strategic capital: Beyond funding, she offers guidance for global scaling.
Noor's journey shows you don't have to stick to one path. Her background spans tech, wellness, and finance, proving that diverse experience can be a huge asset when you're building and investing in the future.

8. Ola Doudin, BitOasis

You know, building a company in a new and rapidly changing industry is a huge challenge. That's exactly what Ola Doudin did with BitOasis, and it's pretty impressive.

Ola is a key figure in the Middle East's digital finance world, co-founding BitOasis, which is now the biggest crypto platform in the UAE. She started this back in 2015, aiming to make digital assets safe and easy for people to use. It wasn't just about launching a business; it was about shaping an entire market.

Here’s a bit about her journey:

  • Early Vision: Ola saw the potential for digital assets early on and wanted to create a reliable place for people to trade them. This was before crypto was as mainstream as it is today.
  • Engineering and Finance Background: With a solid foundation in electrical engineering and finance, she brought a unique mix of technical know-how and business smarts to BitOasis.
  • Working with Regulators: A big part of her success has been her proactive approach to working with UAE regulators. She helped set industry standards and get the necessary licenses, which is super important for building trust in this space.
  • Driving Adoption: BitOasis, under her leadership, has been instrumental in getting more people in the region familiar with and using blockchain technology and cryptocurrencies.
Building a business in a field like cryptocurrency requires not only a strong understanding of the technology but also the ability to navigate complex regulatory landscapes and build trust with users. Ola Doudin's work with BitOasis highlights the importance of this dual approach in emerging markets.

She's really shown what's possible when you combine innovation with a practical, hands-on approach to business development and regulatory engagement.

9. Sheikha Lubna bint Khalid Al Qasimi

Portrait of Sheikha Lubna bint Khalid Al Qasimi

Sheikha Lubna bint Khalid Al Qasimi is a true trailblazer, and you should know her name. She was the very first woman to hold a ministerial position in the UAE, which is a pretty big deal. She's got a background in computer science and an Executive MBA, so she really knows how to blend technology with public service.

Her work has had a significant impact:

  • As the Minister of State for International Cooperation, she really expanded the UAE's global humanitarian efforts. Think about all the people that helped.
  • Later, she became the first Minister of State for Tolerance, focusing on bringing people together and promoting understanding.
  • She also served as the President of Zayed University, which is a major step for women's education in the region.
Sheikha Lubna's career shows you what's possible when you combine sharp intellect with a commitment to public service. She's paved the way for so many others.

Her journey is a powerful example of leadership and breaking barriers. You can see how her work in international cooperation and tolerance has made a real difference. It's inspiring to see leaders like her shaping the future. Her influence is felt across many sectors, and her dedication to progress is clear. You can find more about her impact on international cooperation efforts.

10. Sophie Doireau-Tiberghien, Cartier

Sophie Doireau-Tiberghien is a big deal at Cartier, leading their operations across the Middle East, India, Africa, and Türkiye. She's really good at growing the brand in different markets.

Think about it, she started in product development at Cartier's main office and then moved to Dubai to head up marketing. Now, she's the CEO for a huge chunk of the world. That's quite a climb.

Here's what stands out about her work:

  • Building from the ground up: She was instrumental in setting up Cartier's UAE branch from scratch. That takes some serious grit and vision.
  • Expanding the reach: She's pushed Cartier's presence into many different countries, making sure the brand fits in locally.
  • Championing women: Under her watch, Cartier in the Middle East now has 60% women in its workforce. That's a pretty impressive number and shows a real commitment.

She also made sure Cartier was part of the Women's Pavilion at Expo 2020 Dubai. It’s a nice touch that shows she cares about more than just sales.

It's clear that Sophie knows how to blend the luxury heritage of Cartier with what people in these diverse regions actually want. She's not just selling watches and jewelry; she's building relationships and making the brand a part of the local culture.

11. Suaad Al Shamsi, Etihad Airways

You know, it's pretty inspiring when someone breaks ground in a field that's not traditionally seen as a woman's domain. That's exactly what Suaad Al Shamsi has done.

She's the UAE's first female Emirati aircraft engineer. Think about that for a second – the first! It’s a huge deal, especially in aviation.

Here’s what you can take away from her journey:

  • Pioneering Spirit: Suaad didn't just get a job; she carved out a new path. She built her skills, working on big projects like the Abu Dhabi Midfield Terminal. That kind of dedication really shows what's possible.
  • Giving Back: It's not just about her own success. She co-founded Women in Aviation Middle East. This is where she actively mentors young women, encouraging them to get into STEM and aviation. It’s about opening doors for others.
  • Beyond Engineering: She’s also the CEO of Learn to Live consultancy. This shows she’s not stopping at just one achievement. She’s using her experience to help others grow and learn.
It’s easy to look at someone like Suaad and think it’s all about natural talent. But her story is also about hard work, pushing boundaries, and making sure you lift others up as you climb. She’s proving that with passion and perseverance, you can achieve incredible things and make a real difference.

She’s won national awards, too, which just goes to show how much her contributions are recognized. It’s a reminder that when you pursue your passion, especially in challenging fields, you can become a real leader and an inspiration.

12. Tayba Al Hashemi, ADNOC Offshore

Tayba Al Hashemi is a big deal at ADNOC Offshore. She's the first woman to lead an ADNOC operating company, which is pretty impressive. Think about it, she's in charge of nearly half of Abu Dhabi's oil and gas production. That's a massive responsibility.

She's been with ADNOC for over 20 years, working her way up through different roles. Before becoming CEO of ADNOC Offshore in 2023, she was CEO of ADNOC Sour Gas and even made history as the first female CEO of an ADNOC Group company at Al Yasat Petroleum back in 2018. She also chaired ADIPEC, which is the world's largest energy conference, since 2021.

Here's a quick look at her background:

  • Education: Bachelor's in Chemical Engineering from UAE University.
  • Experience: Over 20 years at ADNOC, with roles in exploration and field development.
  • Current Role: CEO of ADNOC Offshore, leading a team of over 7,000 professionals.
  • Key Focus Areas: Overseeing production, leading projects like offshore electrification to reduce carbon emissions.

She also sits on several boards, including ADNOC Logistics & Services and ADNOC Onshore, showing how involved she is across the company. It's clear she's a leader who knows her stuff and is making a real impact in the energy sector.

Tayba Al Hashemi's journey highlights a significant shift in leadership within the traditionally male-dominated energy industry. Her rise to the top demonstrates a commitment to merit and capability, paving the way for future generations of female leaders in the UAE.

13. Nadine Mezher, Sarwa

You know, it's pretty cool when someone decides to shake things up in the finance world, and Nadine Mezher is definitely doing that with Sarwa. She's making investing way more accessible for people in the Middle East.

Think about it: investing used to feel like something only super-rich people could do, right? Sarwa is changing that. Here’s what you should know:

  • Democratizing Wealth Management: Sarwa's whole mission is to open up wealth management to everyone, not just the elite. They're using technology to make it happen.
  • Affordable Investing: They've focused on making investment fees low. This means more of your money stays invested and can grow over time.
  • Empowering a New Generation: By making it easier to start investing, even with small amounts, they're helping younger people take charge of their financial future.
It's all about giving people the tools and confidence to build wealth. Instead of feeling intimidated by finance, Sarwa aims to make it straightforward and understandable for everyday individuals.

Nadine Mezher, as a co-founder, is at the forefront of this movement. She's helping to build a platform where people can actually start building their savings and investments without needing a huge bank account or a finance degree. It's a big deal for financial inclusion in the region.

14. Sophia Alj, Chari

Sophia Alj, founder of Chari, in a modern office.

Sophia Alj is making waves in the North African retail scene with Chari. She's helping small, traditional grocery stores get online and access financial services, which is a pretty big deal for these businesses.

Think about it: many of these shops operate on tight margins and might not have easy access to credit or the latest ordering technology. Chari steps in to bridge that gap.

Here’s what Chari is doing:

  • Digitizing Orders: They provide a platform for these stores to order everyday goods, making the process smoother and more efficient.
  • Financial Services: Beyond just ordering, Chari offers embedded financial services, which can be a game-changer for cash flow and growth.
  • Transforming Retail: By bringing these small businesses into the digital age, Sophia is really changing how retail works in the region.

It's all about making sure these local shops can compete and thrive, even as the market changes. It’s a practical approach to business that has real impact on the ground.

Sophia Alj's work with Chari is a great example of how technology can be used to support existing businesses and communities. It’s not just about creating something new, but about improving what’s already there and making it more sustainable for the future.

Chari has already secured significant funding, showing that investors see the potential in this model. It’s a smart way to tackle a real market need, and Sophia is leading the charge. You can find out more about their Series A funding here.

15. Elissa Freiha, Womena

Elissa Freiha is a real force when it comes to championing women in the startup world, especially here in the UAE. She co-founded Womena, and it's not just another company; it's a platform built to give women entrepreneurs and investors a bigger voice.

Think about it:

  • Womena actively works to create a more inclusive and diverse business environment. This isn't just talk; it's about making real change happen.
  • They focus on amplifying the stories and successes of women in the startup scene. You get to hear about their journeys, their challenges, and their wins.
  • The goal is to connect women with the resources and networks they need to succeed. This means mentorship, funding opportunities, and a supportive community.
Freiha's work with Womena is all about building bridges and breaking down barriers. It's about making sure that talented women have the same opportunities to build and scale their businesses as anyone else.

She's really making a difference by shining a light on female founders and investors, helping to shape a more equitable future for entrepreneurship in the region.

Discover how leaders like Elissa Freiha are shaping the future. She's a key figure in the Womena network, empowering entrepreneurs. Want to connect with inspiring founders and grow your own venture? Visit our website to learn how you can join a community dedicated to startup success.

Looking Ahead

So, there you have it – a peek into some of the amazing women building businesses here in the UAE. It’s pretty inspiring, right? These founders aren't just creating companies; they're changing how things are done and showing everyone what's possible. It’s clear that the future here is looking brighter and more diverse, thanks in large part to their drive and fresh ideas. Keep an eye on these names, because they're just getting started.

Frequently Asked Questions

What's the big deal about women starting businesses in the UAE?

It's a really exciting time! More and more women in the UAE are launching their own companies. It's not just about making money; it's about being independent, feeling fulfilled, and creating something lasting. Many women are finding success in areas like online selling, beauty products, and food businesses. Plus, a lot of them expect their businesses to grow even bigger in the next few years!

Are there more women in important company roles now?

Yes, definitely! The number of women on the boards of companies in the UAE has gone up a lot. It's not just about having a seat at the table; it means women have more say in how big companies are run. This is happening because the government has made rules to encourage it, and people's ideas about women in business are changing.

Why are women in the UAE choosing to become entrepreneurs?

There are several reasons! Many women see starting a business as a way to gain financial freedom and have more control over their work schedules. They also want to make a positive impact on society. It's about building something meaningful and proving what they can do.

What kind of support is available for women entrepreneurs in the UAE?

There's a growing amount of help! Various programs and initiatives are designed to support women starting and growing their businesses. This includes things like getting funding, learning from experienced mentors, and connecting with investors. There are also groups that help women build their confidence and skills.

Are these women founders only in tech businesses?

Not at all! While tech is a big area, women are leading companies in all sorts of fields. You'll find successful founders in beauty, online shopping, finance, education, and even sustainable fashion. They are showing that innovation and leadership can happen anywhere.

What makes these women leaders stand out?

These women are truly inspiring because they are breaking down old ideas about what women can achieve. They show incredible determination, creativity, and a strong desire to make a difference. They're not just building successful companies; they're also paving the way for other women to follow their dreams and become leaders too.